Utilizing 8-bit backgrounds that remind the viewer of Nintendo classics, with a pastel twist, singer Luna Shadows explores the world of her fears and anxieties in her new music video for single “The Nineties.”
Shadows builds a world that easily draws in the viewer, in turn making her lyrics contrast against the peaceful atmosphere of her video game world. Her visual riffs on classic characters like Princess Peach and use of Internet slang displayed in the video’s transitions drive her song’s nostalgic feel back into the present. We see her battling childhood fears—lava, quicksand, water, cliffs—while singing about the anxieties present in her adult life.
With direction and cinematography overseen by Shadows, the video brings a light atmosphere to the common, often overwhelming problem of having to face our fears.
Regarding production, Shadows said, “the attempt to fit as many of these fears as possible into an upbeat production for ‘The Nineties’ was a very deliberate act intended to help me view myself with a lighter heart, to take back some control, and to laugh in the face of my anxious habits.”
“The Nineties” is the latest single off Shadows’ upcoming debut album “Digital Pacific.”
Check out the music video below:
Photo by: Thomas Powers