PREMIERE: The Gooms release dark animation for reassuring single ‘God’s Target’

Uplifting, garage-rock group The Gooms share their official music video for “God’s Target,” the second single off their forthcoming debut album, Laugh.

The band shows us their dismal side as symbols take shape and stories come to life in their latest video premiering on Culture Collide. The Los Angeles based band introduces sweet, fuzzy sounds to rock heavy guitar riffs with a multitude of influences from John Prine to Led Zeppelin.

The animated piece features a young girl whose world is greyed by an abusive parent. The symbol heavy story carries on until she is able to “add color to her life” with help from a young boy she cares for at the end of the song. The light melodies and surf-rock feel provide a stark contrast for some of the darker themes present in the piece. The video was directed and animated by the beautifully talented Mallory Pittman.

The indie-rock quartet rescheduled the release of their album Laugh. to this fall. Their debut album is set for September 4th. Nicole and Chase will also perform live on Culture Collide’s Instagram on August 11th to prepare for the release and share some new content! Until the release of their album, they will keep killing it with kindness, and keep doing it well.

Watch the Official Music Video for “God’s Target” below!



photo by: Miguel Vasconcellos