PREMIERE: Stylist turned pop artist Alex Shera aims to reach dreamers and artists in latest single “Blue Nights”
editorial

“Blue Nights” takes Alex Shera’s Hollywood experiences and translates them into an infectious, yet vulnerable three-minute track.

Moving to LA at just 17 years old, Shera built a strong reputation as a stylist for musical acts such as Marshmello, Jack & Jack, Cody Simpson and Tyga among others. After building images for high-profile artists, Shera said he wanted to give himself the freedom to create his own image through his own music.

In late 2020, Shera partnered with producer Devin Kennedy to create the single “FIRE.”

“Blue Nights” was Shera’s opportunity to build on that initial single release.

“I drew a lot of the inspiration from my own experiences in Los Angeles during my early 20s,” Shera said. “The feeling of everything being new and exciting, my experience with unrequited love and how to translate that not only to a song but visually.”

The “Blue Nights” music video takes the viewer through a late-night Los Angeles as Shera sings about a lover that doesn’t love him back. It’s a mood that many have felt.

“Sometimes you can feel isolated or lonely, even though you may be in a crowded room surrounded by people and it’s something I think the audience can relate to,” Shera said.

 

Watch the video for “Blue Nights,” premiered exclusively with COLLiDE below:

 

Listen to Alex Shera on Spotify:

Facebook

Instagram

Photos courtesy of Alex Shera.

related