PREMIERE: JULIANA. releases sophomore single “Burn” with accompanying video

With beautiful, sunlit visuals and lyrics that metaphorically burn down the negativity of a lost relationship, singer JULIANA. shows off her pop vocals in the video for newest single “Burn.”

Throughout the video, JULIANA. can be seen walking through a big house, wearing a beautiful, all-black outfit in the first half and a shiny silver dress and hoops in the other.

Visuals of fire and sparks overlayed onto scenes of the big house emphasize the song’s metaphor of burning down the past.

“The song ‘Burn’ holds a lot of meaningful weight for me and for that reason, I couldn’t be more excited for the world to hear it,” JULIANA. said. “When I wrote this song a few years back, I was in the midst of an extremely difficult moment in my life. I was going through a depression due to my physical health being compromised as well as ending a long-term relationship with the first love of my life.”

“I wrote this song as a breakthrough moment for me to symbolically ‘burn’ down any negativity I had harbored in the past and learn to grow into a more loving and positive-minded person who, in turn, became stronger from these difficult experiences.”

With the chaos of 2020 having run rampant for the majority of the calendar year, JULIANA. explained that now was the right time to release “Burn.”

“Since this song harbors these intense emotions, I thought it was extremely timely and important to release it as my second single at the end of 2020, which has been a year filled with hardships, emotional distress, many unknowns, and stress, anxiety, depression, etc.,” JULIANA. said.

“We are being tested now more than ever with our mental health, which is exactly why I thought ‘Burn’ would be a good outlet for people to feel a sense of stability in these unstable moments and know there is a light at the end of the tunnel. October also happens to include Mental Illness Awareness Week, which felt fitting since this song would have never gotten written in I, too, didn’t struggle with my mental health.”

“My hopes are that anyone listening can resonate with this song the same way I resonated with it when I wrote it.”

Watch “Burn” now:



Photo by: Vika Petlakh