First Look: Clara Mae Strips Down “I’m Not Her”
video premiere

Exclusive Behind The Scene Photos: I’m Not Her Acoustic Video Shoot – Stockholm, Sweden

Swedish songwriter Clara Mae is crossing the pond and making a name for herself with her sultry brand of electro pop.

Boasting epic co-writes for some major players in dance music (David Guetta, Tiesto), Clara Mae took a turn to focus on her solo career where she is discovering the importance of using lyrics to tell her her own story.  Most recently she dropped her debut single “I’m Not Her,” a pop anthem that preaches individuality and encourages the idea of embracing who you are.  Replacing the pop hooks and electro beats with strings, Clara Mae strips back “I’m Not Her” to create this breathtaking video, highlighting her versatility as a singer as well as a songwriter.  Be sure to take a few minutes with this video, and keep your ears to the ground as Clara Mae climbs the ranks.

“The song concept came from breakup conversations during a writing session – about first getting over someone you’ve broken up with, and you hearing he’s met someone new! So many questions pop into your head, ‘what does she look like?…is she funny?…is he making the same memories with her as with me?’ After a lot of thinking, you realize that she’s nothing like you, and I’m not her.” -Clara Mae

Location: Stockholm

Cello: Alexandra Markman

Guitarist: Darius Kaya

Director: Adam Lundberg / Play it again Music & Media AB