Family of the Year Returns With New Music Video For “Hold Me Down”
music
family of the year

LA-based indie-electro pop-rock quartet Family of the Year are back with their first cut of new music since the release of their self-titled album in 2015.

The foursome are unveiling a new music video ahead of the release of their fourth full-length, slated to drop in May.  With this new single, entitled “Hold Me Down,” Family of the Year offer up a catchier side to their emotional pop style, employing bright retro synth sounds and a danceable beat to achieve an effect that is a far cry from their 2012 breakout hit “Hero.”  The video has this great 1970s aesthetic, perfectly captured through the costuming and set design work put in behind the scenes.  The narrative follows a pair of young lovers as they struggle with settling down and leaving the spontaneity of youth behind for the stability of commitment.  The composition of the video reflects the juxtaposition of their need for companionship and unshakable desire to retain individuality, and we see the emotional peaks and valleys this causes.  Check out this fantastic video below, and keep an eye out for the album when it releases later in the year.

photo by: Dominoe Farris, JasonJenkins
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